Regional maps. By 1976, the total volume of fruit New Zealand produced had exceeded the volume domestically consumed.. "New Zealand again supplied more Zespri SunGold Kiwifruit than Green this season, with this year's harvest the largest yet.  Provisions of the Biosecurity Act 1993 have been used to limit its spread.  A red fleshed kiwifruit variety is being tested on New Zealanders. In New Zealand, Kiwi fruit name derives from Kiwi bird. Kiwifruit from 'record-breaking harvest' shipped off Slim pickings - reporting the shortage of labour for fruit and veges Cultivation of green kiwi (Actinidia deliciosa) spread in the early 20th century from China to New Zealand where the first commercial vineyards were planted. Kiwifruit or kiwi is a major horticultural export earner for New Zealand. The food culture here has its roots in Polynesia and Britain, with an emphasis on native fruits and vegetables, dairy and meat. Today, the kiwifruit is an important commercial crop grown in different parts of the world, with over a million tons of fruit per year distributed worldwide. “Fuzzy” Kiwifruit Actinidia deliciosa, fuzzy kiwifruit, is the most widely available species. Adaptation: The plants need a long growing season (at least 240 frost-free days) which will not be hampered by late winter or early autumn freezes.  Kiwifruit and Berry Growing in New Zealand industry outlook (2020-2025) poll Average industry growth 2020-2025: x.x lock Purchase this report or a membership to unlock the …  In June 1959, during a meeting of Turners and Growers management in Auckland, Jack Turner suggested the name kiwifruit which was adopted and later became the industry-wide name. The ideal growing conditions include plenty of sunshine, lots of rain, and extremely fertile soil. The Southampton Star at Port of Tauranga. However, in October 2011 the case was dropped in response to pressures from a new bacterial disease causing devastating losses in kiwifruit. New Zealand is the perfect location for growing kiwifruit and, according to Glenn Arrowsmith, Global Marketing Manager at Zespri, the growers are determined to keep it that way. By 1940, MacLoughlin purchased more property for Chinese gooseberry production. The ‘oval’ variety is a famous commercial cultivar. This well known green kiwifruit were later renamed "Hayward" as a tribute to its creator, Hayward Wright.. It is native to mainland China and Taiwan and is also grown commercially in New Zealand and California. The final shipment of New Zealand-grown fruit is expected to reach all markets by early December. Zespri's Chief Global Supply Officer Alastair Hulbert said Zespri used 49 chartered reefer vessels and 17,829 refrigerated containers to ship around 157 million class 1 trays – or 600,000 tonnes of Zespri SunGold, Green and Zespri Red Kiwifruit to consumers in more than 50 countries around the world. , In mid-2013 a China-based Zespri subsidiary was fined nearly $1M for under-declaring customs duties, and the Serious Fraud Office launched an investigation into Zespri itself in October 2013. Hulbert said Zespri was now transitioning to fruit from its Northern Hemisphere growing partners in Italy, France, Korea and Japan, with its global supply strategy ensuring consumers were able to continue to access Zespri Kiwifruit for 12 months of the year. Kiwifruit or kiwi is a major horticultural export earner for New Zealand.  The Department of Conservation, responsible for protecting public land, classify Actinidia deliciosa as an environmental weed. During the war around 550 cases of the fruit were marketed each season with the fruit proving popular with American servicemen in New Zealand. Maps and Stats. Kiwifruit may look unpalatable at first glance, but beneath that hairy brown exterior lies emerald green flesh and edible tiny black seeds with a flavor reminiscent of strawberries to some and pineapple to others. By far the greatest concentration of orchards is in the Bay of Plenty, especially near Te Puke. Today, there are approximately 2,600 kiwifruit growers and 2,900 registered orchards in New Zealand. The legislatively-protected marketer of New Zealand Kiwifruit, Zespri (ZIL), is obligated to maintain and grow existing markets to increase international demand for quality New Zealand Kiwifruit and to maximise financial returns for Growers. These measures were continued in 2011, but were largely unsuccessful with most orchards in the Bay of Plenty displaying some level of infection by November 2011. A New Zealand horticulturalist developed the well-known green kiwifruit in Avondale, New Zealand, around 1924. The opposite growing season of New Zealand and Chile makes kiwifruit readily available all-year-round in the northern hemisphere. Kiwifruit can be grown in most temperate climates with adequate summer heat.  Due to pioneering research into the transportability of the fruit by John Pilkington Hudson and others at the agriculture department in Wellington, this was the first international export of the kiwifruit. Kiwi Fruit Farming About Kiwi Fruit Farming Guide. , In November 2010, plant symptoms were discovered that suggested that Pseudomonas syringae pv. In addition to New Zealand and California, kiwifruit is also grown commercially in such areas as Italy, South Africa and Chile. Latest Magazine Covers. Retrieved 24 June 2011. This gave growers some control of licensing exporters. Location. 13 Mar 2019. Kiwifruit marketer Zespri recently shipped out the last of this year’s New Zealand kiwifruit, leaving the Port of Tauranga for global markets and bringing a strong season to a close. Because of that, the “kiwi season” depends on where the kiwifruit is grown. , Much of the breeding to refine the green kiwifruit and develop the gold Zespri was done by the Plant & Food Research Institute (formerly HortResearch) during the decades of 1970–1999. Zespri International Ltd. is owned by 2,700 local growers through Zespri Group Ltd which was established in 2000. , Cultivation of the fuzzy kiwifruit spread from China in the early 20th century, when seeds were introduced to New Zealand by Mary Isabel Fraser, the principal of Wanganui Girls' College who had been visiting mission schools in Yichang, China. Both regions offer other exciting things to do, including great accommodation options. In the 1990s, the export arrangement was reorganised in response to pressure from increasing fruit supplies from competing overseas export markets. This arrangement is commonly referred to as the Single Point of Entry (SPE) or ‘single desk’. An American importer, Norman Sondag of San Francisco, complained that melonettes was as bad as Chinese gooseberry because melons and berries were both subject to high import tariffs, and instead asked for a short Māori name that quickly connoted New Zealand. Raw kiwis have a slightly acid taste and are high in vitamins C and K. Several other species are also grown for their fruits. New Zealand’s kiwifruit industry is a regulated industry. Kiwifruit orchards are supported by an industry that is geared to maximise returns for Growers. Zespri worried about extent of illegal NZ gold fruit growing in China - NZ Herald, Zespri awarded $15m after suing grower - NZ Herald, Hill Laboratories signs contract with Zespri to make sure kiwifruit stays tasty - NZ Herald, Zespri's big bold 2025 sales goal loses certainty in virus global economy fallout - NZ Herald, Business digest: Home lender secured for BayTrust's $2m co-ownership programme, Catering companies busier than ever as last-minute Christmas bookings roll in, Bayfair exploring new tenants for former Imbibe bar site, 'Busiest ever': Trucking firm invests $9m into Tauriko facility, WorkSafe's White Island prosecution adjourned to next year, 30C scorcher: NZ set to swelter in the sun; forecasters also on cyclone watch. Subscription required.  The seeds were planted in 1906 by a Whanganui nurseryman, Alexander Allison, with the vines first fruiting in 1910. The final shipments of this season's New Zealand-grown kiwifruit have left the Port of Tauranga, bound for Asia. At the turn of the century, Actinidia deliciosa was just a wild plant in China, but by 1970 it has been developed into a new fruit crop in New Zealand. In 1955, MacLoughlin bought out his partner, purchasing his land back along with an additional 38 acres and planting it all to Chinese gooseberries. In New Zealand in 2007, just under 12,000 hectares were planted in kiwifruit. "We've been really fortunate that with the support of the Government and our communities we've been able to continue to operate and deliver this season's crop to consumers around the world," Hulbert said. The branding move is also intended to distinguish New Zealand kiwifruit from other fruit and prevent other companies from gaining benefit from the New Zealand Kiwifruit Marketing Board's (a subsidiary of Zespri) activities. On top of that, many people are growing kiwi for all of its amazing health benefits. In 1952, MacLoughlin approached the New Zealand Fruit Federation who agreed to facilitate the shipping and marketing of the fruit to United States markets, this was New Zealand's first export of Chinese gooseberries. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share.  Among the exporters was the prominent produce company Turners and Growers, who were calling the berries melonettes, because the local name for the fruit, Chinese gooseberry, had political connotations due to the Cold War, and to further distinguish it from real gooseberries, which are prone to a fungus called anthracnose.  Kiwifruit is native to eastern and north-central China. The Regulations make some provision for other marketers to export kiwifruit thro… Kiwifruit belongs to the family of “Actinidiaceae” and genus of “Actinidia”. Boundaries for each region are listed below: Kiwifruit New Zealand (”KNZ”) was established on April 1, 2000 when the New Zealand Kiwifruit industry was restructured through the Kiwifruit Industry Restructuring Act 1999 and Kiwifruit Export Regulations 1999.. An attempt to develop a joint marketing effort saw the establishment of the Kiwifruit Export Promotion Committee in 1970, followed by the Kiwifruit Marketing Licensing Authority in 1977. In the 1980s other countries began to export kiwifruit, and New Zealand lost its first-mover advantage. The New Zealanders called it “kiwi” after their national bird. Kiwi Quinoa is grown by Dan and Jacqui Cottrell in the volcanic soils of the Central Plateau, New Zealand. We visited the region as part of a massive North Island road trip. The final shipments of this season's New Zealand-grown kiwifruit have left the Port of Tauranga, bound for Asia. , The total volume of kiwifruit exports rapidly increased from the late 1960s to early 1970s.  Zespri has the role of promoting and selling kiwifruit in overseas markets as well as establishing regulations on which kiwifruit can be sold in the export markets. Fuzzy kiwi are grown commercially in New Zealand, Italy, Japan, France, Australia, Greece, Chile, and California. , W Lee, P Heenan, J Sullivan, P Williams "Limiting new invasive weeds in New Zealand—some emerging issues", A name that originally referred to the kiwifruit, but often refers to the, "Isabel Fraser: Hand carried the first kiwifruit seeds from China", "First Commercial Kiwifruit Grower and Explorer". "What's New in Exotic Fruit: Putting a Kiwi in Every Lunch Box", "New Zealand Kiwifruit Export Performance: Market Analysis and Revealed Comparative Advantage", "German owners of Turners & Growers extend olive branch to Zespri", "More virulent PSA strain a new worry for kiwifruit growers", "Renewed fears as PSA devastates European orchards", Serious Fraud Office investigating Zespri, "Growers pay steep prices to Zespri for right to grow gold kiwifruit", New Zealand Kiwifruit Growers Incorporated, https://en.wikipedia.org/w/index.php?title=Kiwifruit_industry_in_New_Zealand&oldid=968801175, Creative Commons Attribution-ShareAlike License, This page was last edited on 21 July 2020, at 15:58. Growing regions are classified as Exclusion, Containment or Recovery, based on the level of Psa infection. , In 1990, the New Zealand Kiwifruit Marketing Board opened an office for Europe in Antwerp, Belgium, which became the headquarters for European marketing of Zespri gold kiwifruit in 2010. The Bay of Plenty is the focus of kiwifruit growing (principally Katikati, Te Puke, Tauranga and Opotiki) producing over 80% of the crop. Apr / May 20. The final containers, carrying around 735 tonnes of Zespri Green Kiwifruit, are headed for Malaysia, the Philippines, Indonesia, Singapore and Greater China, while the final chartered reefer vessel – the Southampton Star - will unload 2228 tonnes of kiwifruit in Tokyo and Kobe, Japan. Kiwi is native to China where there are records of it being cultivated as early as the 12th century. Smaller concentrations are in the Northland, Auckland, Gisborne and Nelson regions. 81% of New Zealand-grown kiwifruit comes from the Bay of Plenty. Both the number of charter vessels and containers used increased from the previous season and fruit was able to be delivered earlier than normal to meet demand. A proposed centre at Te Puke, New Zealand's kiwifruit capital, would be set up to be a single autonomous, agile entity which retained strong links to Zespri and Plant & Food. Zespri Green and SunGold™ Kiwifruit are grown primarily in New Zealand. Click here for further information on regional classification or view the current regional classification map.. To view all New Zealand kiwifruit growing regions, click here. During this time, the number or exporting firms also dramatically increased. Kiwi finally made its way to California around 1960. New Zealand provides the ideal conditions for growing kiwifruit: plenty of sunshine, lots of rain, and extremely fertile soil. Smaller concentrations are in the Northland, Auckland, Gisborne and Nelson regions. Feb / Mar 20. To regain profitability and stability, the New Zealand Government and growers colluded to establish a single-desk export arrangement.  This reduced grower profitability and caused fluctuations in both supply and demand. This provided the opportunity for the previously domestically-consumed fruit industry to expand by exporting to an international market. Kiwifruit, also known as “Chinese gooseberry” is one of the deciduous vine fruit crops which is widely grown all around the world.Basically, this crop is mainly cultivated in China, New Zealand, Italy, Japan, Australia, United States of America, United States, France, Chile and Spain.. Originally named “Chinese Gooseberry” the kiwifruit is borne from a woody vine of the genus Actinidia that grows wild along the banks of the Yangtze River Valley in northern China. MacLoughlin's truck was commandeered for army use during the outbreak of war and as a result, he was forced to sell his property and enter into a shared cropping arrangement with another farmer. "Their support and dedication during such a disrupted season meant we could continue to get our fruit to consumers around the world, where demand was incredibly high. There are around 12,185 hectares of kiwifruit in production. Photo /Jamie Troughton/Dscribe Media Services. , The kiwifruit vine has become an invasive plant species in the Bay of Plenty Region due initially to the dumping of fruit next to bush remnants. In total, over 87 million trays of Zespri SunGold Kiwifruit and 70 million trays of Green were supplied to global customers.".  The general name, "Zespri", has been used for marketing of all green and gold cultivars of kiwifruit from New Zealand since 2012. Photo /Jamie Troughton/Dscribe Media Services The final shipments of this season's New Zealand-grown … A schoolteacher introduced the fruit to New Zealand in 1904, upon returning from China with seeds. The New Zealand Kiwifruit Journal provides a professional vehicle for clients seeking to promote their products and services to the New Zealand kiwifruit industry and their associated businesses. In the early 20th century, it began being cultivated and harvested commercially in New Zealand. New Zealand’s 2,681 kiwifruit growers produce approximately 149 million trays for export from 12,692 productive hectares. Today New Zealand is the third largest kiwifruit producing country, next to China and Italy, and holds approximately 30% of the market share. This granted a monopoly on the marketing of kiwifruit to Zespri and mandated that all suppliers sell their products through this single buyer (see also monopsony) for all exports outside of Australasia. The final shipments of this season's New Zealand-grown kiwifruit have left Port of Tauranga bound for Zespri's global markets, capping another strong season for the New Zealand kiwifruit industry. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today. "The wider supply chain including frontline staff at the Port of Tauranga have worked incredibly hard to ship our record-breaking harvest this season, and embrace the enhanced safety measures put in place to keep our people and communities safe during New Zealand's response to Covid-19. The Act and the Regulations establish Zespri as the primary exporter of New Zealand-grown kiwifruit to all countries other than Australia. But you will find kiwifruit harvests in many places: California, Italy, China, and more. Kiwi (Actinidia deliciosa), woody vine and edible fruit of the family Actinidiaceae. By far the greatest concentration of orchards is in the Bay of Plenty, especially near Te Puke. Where fuzzy kiwifruit (A. deliciosa) is not hardy, other species can be grown as substitutes. The majority of New Zealand kiwifruit grows in the western Bay of Plenty, well south of Tauranga and north of Opotiki (East Cape). actinidiae (PSA), a variant of the bacterium Pseudomonas syringae, were present in a Bay of Plenty kiwifruit orchard in the North Island. New Zealand supplies 99% of the world production of kiwifruit and 95% of the crop is harvested within 35 miles (56 km) of the little town of Te Puke, Bay of Plenty–38º S latitude. Kiwifruit from 'record-breaking harvest' shipped off; Red fleshed kiwifruit to be trialled in NZ. , The growth of the export market during this time was composed of individual growers, grower cooperatives, exporters and distributors. The seven licensed exporters in New Zealand were in fierce competition, driving down prices. , Turners & Growers began to challenge Zespri's export monopoly of New Zealand's Kiwifruit industry in 2009 to gain the right to export their own kiwifruit varieties without using Zespri. The Kiwifruit Marketing Licensing Authority had the rights to establish market standards such as fruit size, quality and packaging of kiwifruit for export markets, the Authority also acted as an adviser to the government. Download Rate Card. , As the local popularity of this fruit increased, New Zealanders discarded the local Chinese name for the fruit (yáng táo[a]) in favour of the name Chinese gooseberry. New Zealand developed the first commercially viable kiwifruit and developed export markets, creating the demand for the fruit that exists today.  In the 1960s and 1970s, Frieda Caplan, founder of Los Alamitos-based Frieda's Inc., played a key role in popularising kiwifruit in the United States, convincing supermarket produce managers to carry the odd-looking fruit. The growing season for kiwifruit is long — up to 240 days a year — so kiwifruit from New Zealand is available from May to October. That makes New Zealand the perfect location for growing kiwifruit. The first commercial planting of Chinese gooseberries occurred in 1937 by the orchardist Jim MacLoughlin. , In 2017, New Zealand growers were acquiring additional land to grow Zespri gold kiwifruit under rising costs for a Zespri license to meet global demand for the gold cultivar. In the 2008–2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. New Zealand is made up of two main islands: North Island and South Island. He found that the vines were low maintenance and fruited well. Jun / Jul 20. The disease is worldwide, with serious attacks in Italy and France also in 2011. In the 2008–2009 season the value of New Zealand kiwifruit exports was NZ$1.45 billion. All New Zealand kiwifruits are marketed under the brand-name label Zespri. Kiwi Quinoa is grown spray-free using farming practices that benefit the environment and result in a delicious and nourishing quinoa. The Southampton Star at Port of Tauranga. The Kiwifruit Industry Restructuring Act 1999 (the ‘’Act’’) and the Kiwifruit Export Regulations 1999(the “Regulations’’) set the current industry structure. Some of the attacks in the Bay of Plenty were by the virulent strain PSA-V. In New Zealand in 2007, just under 12,000 hectares were planted in kiwifruit.
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